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Microsoft's Strategic Choices with New Bing

Microsoft's Strategic Choices with New Bing

Is Generative AI Enough to Overcome Google's Competitive Advantage?

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Eric Noren
Feb 13, 2023
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Microsoft's Strategic Choices with New Bing
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Microsoft Chairman and CEO Satya Nadella. Photo Credit: Dan Delong, Forbes

Microsoft beat Google to market with a combined search engine and generative AI tool (more commonly known as Chat GPT). For s…

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